Back in 1997, the adidas Originals journey began. But fast forward to 2023, it was time to hit the refresh button and introduce a fresh lineup that speaks to a new wave of younger consumers. To honour our roots while embracing the future, we threw an exclusive underground party. Picture this: immersive product stories, captivating visuals, and our signature language all came together to showcase where we've come from and where we're headed. We invited a diverse mix of guests—think content creators, media personalities, and city OG’s—to join us for a night to remember. With multiple DJ sets, including a headline performance by none other than DJ peewee (AKA Anderson Paak), the vibe was electric, setting the stage for the next chapter of adidas Originals.
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